eMarketing excellence : the heart of ebusiness
P.R. Smith and Dave Chaffey
| Year of publication: |
2002 ; 1. publ
|
|---|---|
| Authors: | Smith, Paul R. ; Chaffey, Dave |
| Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
| Subject: | Qualitätsmanagement | Quality management | USA | United States | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | XIII, 340 S graph. Darst 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Published in association with: the Chartered Institute of Marketing Includes bibliographical references and index |
| ISBN: | 0-7506-5335-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001587781