Employees as internal audience : how advertising affects employees' customer focus
Year of publication: |
2010
|
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Authors: | Celsi, Mary Wolfinbarger ; Gilly, Mary C. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 38.2010, 4, p. 520-529
|
Subject: | Personalmarketing | HR marketing | Arbeitskräfte | Workforce | Unternehmenskultur | Corporate culture | Werbewirkung | Advertising effects |
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