Enabling comparability of responses in international sales force surveys : evidence from a cross-national survey of salespeople and sales managers
Mohsen Pourmasoudi, Phillip Wiseman, Michael Ahearne, and Zachary Hall
| Year of publication: |
2024
|
|---|---|
| Authors: | Pourmasoudi, Mohsen ; Wiseman, Phillip ; Ahearne, Michael ; Hall, Zachary |
| Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 32.2024, 1, p. 15-32
|
| Subject: | cross-national surveys | sales | vignettes | measurement invariance | interpersonal incomparability | Verkaufspersonal | Salespeople | Verkauf | Selling | Befragung | Interview |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X221116797 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014631111