Enhancing hotel guest corporate social responsibility-advocacy behaviors through hedonic benefits
Year of publication: |
2023
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Authors: | Chomvilailuk, Rojanasak ; Butcher, Ken |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 47.2023, 2, p. 375-394
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Subject: | corporate social responsibility | CSR | customer engagement | national culture | perceived benefits | self/other orientation | Corporate Social Responsibility | Corporate social responsibility | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Nationalkultur | National culture | Konsumentenverhalten | Consumer behaviour |
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