Erfolgsfaktor Service : strategisches Servicemanagement im nationalen und internationalen Marketing
Andreas Mann
| Year of publication: |
1998
|
|---|---|
| Authors: | Mann, Andreas |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. [u.a.] |
| Subject: | Servicepolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIV, 681 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Kassel, Univ., Diss., 1998 |
| ISBN: | 3-8244-6803-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004700172