Escaping the black hole : minimizing the damage from the marketing-sales disconnect
Robert J. Schmonsees
| Year of publication: |
c 2005
|
|---|---|
| Authors: | Schmonsees, Robert J. |
| Institutions: | American Marketing Association (contributor) |
| Publisher: |
Mason, Ohio [u.a.] : Thomson/South-Western |
| Subject: | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Verkaufsförderung | Sales promotion |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XXII, 211 S graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Hier auch später erschienene, unveränderte Nachdrucke Discovering the event horizon -- The Schwarzschild radius -- The increasing market complexity -- The changing market dynamics -- The changing communications model -- Understanding the disconnect -- Strategic mistakes -- Missed opportunities -- Closing the gap -- Alignment as a core strategy -- Conceptualizing the ecosystem -- Discovering the holy grail -- Enabling the ecosystem -- Implementing the buyer-centric revenue model -- Understanding the model -- Integrated pipeline management -- Implementing the value-centric communications model -- Understanding the model -- Adopting the VCCM -- Building a value map -- Optimizing the sanctioned content |
| ISBN: | 0-324-30125-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002564692