Examining determinants of cross buying behaviour in retail banking
Brian Tung and Jamie Carlson (Newcastle Business School, the University of Newcastle, Newcastle, Australia)
| Year of publication: |
2015
|
|---|---|
| Authors: | Tung, Brian ; Carlson, Jamie |
| Published in: |
International journal of quality & reliability management. - Bingley : Emerald Group Publishing Limited, ISSN 0265-671X, ZDB-ID 51787-2. - Vol. 32.2015, 8, p. 863-880
|
| Subject: | Customer loyalty | Relationship quality | Cross-buying behaviour | Perceived image conflict | Retail banking | Konsumentenverhalten | Consumer behaviour | Privatkundengeschäft | Personal banking | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJQRM-11-2012-0148 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011457463