Branded product information search on the Web: the role of brand trust and credibility of online information sources
Chunsik Lee, Junga Kim and Silvia M. Chan-Olmsted
| Year of publication: |
2011
|
|---|---|
| Authors: | Lee, Chunsik ; Kim, Junga ; Chan-Olmsted, Silvia M. |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 17.2011, 5, p. 355-374
|
| Subject: | Produktinformation | Product information | Vertrauen | Confidence | Online-Marketing | Internet marketing | Entscheidung unter Risiko | Decision under risk | Electronic Commerce | E-commerce |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009423359