Expecting the surprises : role of hope in consumer repurchase intentions in an online shopping environment
Year of publication: |
2023
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Authors: | Trivedi, Vibha ; Banerji, Diptiman ; Yadav, Mohit |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 31.2023, 4, p. 794-816
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Subject: | hope | Online repurchase intention | peak-transcendent customer experience | purchase intention | self-enhancement goal | short-lived surprise deals | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing |
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