Exploring antecedents & consequences of customer satisfaction with smartphones : implications for CRM
Year of publication: |
2015
|
---|---|
Authors: | Kim, Arum ; Cho, Yoon C. |
Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 2442104-2. - Vol. 13.2015, 4, p. 215-229
|
Subject: | Customer Satisfaction | Loyalty | Antecedents | Consequences | Smartphone | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Dienstleistungsqualität | Service quality |
-
Factors affecting Jordanian consumer loyalty toward cellular phone brand
Al-Hawary, Sulieman Ibraheem Shelash, (2014)
-
M-commerce : the nexus between mobile shopping service quality and loyalty
Omar, Suha, (2021)
-
Ng, Holly, (2020)
- More ...
-
Cho, Yoon C., (2008)
-
Cho, Yoon C., (2009)
-
Assessing customers' attitudes/expectations toward online grocery businesses
Cho, Yoon C., (2009)
- More ...