Global corporate visual identity systems: using an extended marketing mix
Year of publication: |
2000
|
---|---|
Authors: | Melewar, T.C. ; Saunders, John |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 34.2000, 5/6, p. 538-550
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing mix | Corporate identity | Corporate communications | Brands | International marketing |
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