Global marketing
Warren J. Keegan; Mark C. Green
| Year of publication: |
2013 ; 7. ed., global ed.
|
|---|---|
| Authors: | Keegan, Warren J. |
| Other Persons: | Green, Mark C. (contributor) |
| Publisher: |
Boston : Pearson |
| Subject: | Internationales Marketing | International marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 592 S. zahlr. Ill. 28 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Previous ed.: Boston, Mass.; London: Pearson, 2011. - Includes bibliographical references and index |
| ISBN: | 0-273-76671-6 ; 978-0-273-76671-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009522745