Global marketing management : cases and readings
Robert D. Buzzell ...
| Year of publication: |
1995 ; 3. ed.
|
|---|---|
| Other Persons: | Buzzell, Robert D. (contributor) |
| Publisher: |
Reading, Mass. [u.a.] : Addison-Wesley |
| Subject: | Internationales Marketing | Marketingmanagement | Fallstudiensammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 686 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographic references Frühere Ausg. u.d.T.: Multinational marketing management |
| ISBN: | 0-201-53972-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004190432