Online reviews : the effect of cosmopolitanism, incidental similarity, and dispersion on consumer attitudes toward ethnic restaurants
Year of publication: |
January 2018
|
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Authors: | Zhang, Lu ; Hanks, Lydia |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 68.2018, p. 115-123
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Subject: | Online review | incidental similarity | cosmopolitanism | dispersion | ethnic dining | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Ethnische Gruppe | Ethnic group | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
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