Greater good : how good marketing makes for better democracy
John A. Quelch, Katherine E. Jocz
| Year of publication: |
2007
|
|---|---|
| Authors: | Quelch, John Anthony ; Jocz, Katherine E. |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Subject: | Marketing | Demokratie | Democracy |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 331 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-422-11735-9 ; 978-1-4221-1735-4 |
| Classification: | Marketing ; Demokratie |
| Source: |
Persistent link: https://www.econbiz.de/10004898572