Scientific marketing management and the emergence of the ethical marketing concept
Mark Tadajewski; D. G. Brian Jones
| Year of publication: |
2012
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|---|---|
| Authors: | Tadajewski, Mark ; Jones, D. G. Brian |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 1/2, p. 37-61
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| Subject: | Percival White | Frederick Winslow Taylor | Marketingtheorie | Marketing theory | Wirtschaftsethik | Economic ethics | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009489012