How important is the strategic order of product attribute presentation in the non-life insurance market?
Year of publication: |
January 2017
|
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Authors: | Dominique-Ferreira, Sérgio |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 34.2017, p. 138-144
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Subject: | Effects of the order of attribute presentation | Customer services management | Sales management | Bundling strategy | Insurance sector | Versicherung | Insurance | Leistungsbündel | Kundenservice | Customer service |
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