How reputation creates loyalty in the restaurant sector
Year of publication: |
2013
|
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Authors: | Chang, Kuo-chien |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 25.2013, 4, p. 536-557
|
Subject: | Firmenimage | Corporate reputation | Gastronomie | Restaurant industry | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Taiwan |
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