How store attributes impact shoppers' loyalty : do different national cultures follow the same loyalty building process?
Monica Grosso and Sandro Castaldo
Year of publication: |
December 2015
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Authors: | Grosso, Monica ; Castaldo, Sandro |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 25.2015, 5, p. 503-515
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Subject: | store loyalty | satisfaction | cross cultures | individualism-collectivism | share of wallet | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Nationalkultur | National culture | Einzelhandel | Retail trade |
Saved in:
Online Resource
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/09593969.2015.1088460 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011534155