How style, information depth and textual characteristics influence the usefulness of general practitioners' reviews
Year of publication: |
2015
|
---|---|
Authors: | Lockie, Maree ; Waiguny, Martin K. J. ; Grabner-Kräuter, Sonja |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 23.2015, 3, p. 168-178
|
Subject: | Electronic word of mouth | Online reviews | Health professionals | Physician rating websites | Virales Marketing | Viral marketing | Ärzte | Physicians | Website | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Internet |
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