Humanizing stigmatized places : inter-group contact and attitude change toward Pakistan and Iran in the "Humans of New York" Facebook space
Year of publication: |
2020
|
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Authors: | Yousaf, Salman ; Fan, Xiucheng |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 116.2020, p. 666-679
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Subject: | Country images | Facebook | Humanization | Iran | Pakistan | Place branding | Social Web | Social web | Standortmarketing | Place marketing | New York | Markenimage | Brand image |
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