Ideen : Werbetexten in einer neuen Medien- und Marketing-Epoche
Teressa Iezzi
| Alternative title: | The idea writer <dt.> |
|---|---|
| Year of publication: |
2011 ; Dt. Lizenzausg.
|
| Authors: | Iezzi, Teressa |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Werbesprache | Neue Medien |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | XI, 212 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-7910-3135-4 ; 3-7910-3135-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009139032