Impacts of consumers' beliefs, desires and emotions on their impulse buying behavior : application of an integrated model of belief-desire theory of emotion
Year of publication: |
2020
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Authors: | Yi, Sungpo ; Jai, Tun-Min |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 29.2020, 6, p. 662-681
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Subject: | belief-desire theory of emotion | consumer behavior | Impulse buying | restaurant daily deal | Emotion | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry |
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