Importance of "brand loyalty, brand awareness and perceived quality parameters" in building brand equity in the Indian pharmaceutical industry
Year of publication: |
2012
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Authors: | Panchal, Sanjeev Kumar ; Khan, Bilal Mustafa ; Kumar, S. Ramesh |
Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 12.2012, 2, p. 81-92
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Subject: | Indien | India | Markenimage | Brand image | Pharmaindustrie | Pharmaceutical industry | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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