In “Likes” We Trust : Likes, Disclosures and Firm-Serving Motives on Social Media
Year of publication: |
2021
|
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Authors: | Seo, Yuri ; Kim, Jungkeun ; Choi, Yung Kyun ; Li, Xiaozhu |
Publisher: |
[S.l.] : SSRN |
Subject: | Social Web | Social web | Vertrauen | Confidence | Unternehmenspublizität | Corporate disclosure | Öffentlichkeitsarbeit | Public relations | Motivation | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: European Journal of Marketing, 53(10), 2173-2192 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2019 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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