Narrative Transportation and Paratextual Features of Social Media in Viral Advertising
Year of publication: |
[2021]
|
---|---|
Authors: | Seo, Yuri ; Li, Xiaozhu ; Choi, Yung Kyun ; Yoon, Sukki |
Publisher: |
[S.l.] : SSRN |
Subject: | Social Web | Social web | Virales Marketing | Viral marketing | Werbung | Advertising | Online-Marketing | Internet marketing |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Advertising, 47(1), 1-13. doi:10.1080/00913367.2017.1405752 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2018 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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