Incentivizing advertiser networks to submit multiple bids
Year of publication: |
November 2016
|
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Authors: | Hummel, Patrick ; McAfee, Randolph Preston ; Vassilvitskii, Sergei |
Published in: |
International journal of game theory : official journal of the Game Theory Society. - Berlin : Springer, ISSN 0020-7276, ZDB-ID 120387-3. - Vol. 45.2016, 4, p. 1031-1052
|
Subject: | Advertiser networks | Advertising exchanges | Auctions | Werbung | Advertising | Auktionstheorie | Auction theory | Online-Marketing | Internet marketing | Auktion | Auction | Unternehmensnetzwerk | Business network | Netzwerk | Network | Werbewirkung | Advertising effects |
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