Information and knowledge as antecedents of consumer attitudes and intentions to buy and recommend fair-trade products
Year of publication: |
2018
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Authors: | Pérez, Andrea ; Garcia de los Salmones Sanchez, Maria del Mar |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 30.2018, 2, p. 111-133
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Subject: | attitudes | buying intentions | fair trade | knowledge | word of mouth | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Fairer Handel | Fair trade | Wissensmanagement | Knowledge management |
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