Innengerichtete Markenintegration bei Mergers & Acquisitions
Year of publication: |
2006
|
---|---|
Authors: | Burmann, Christoph ; Zeplin, Sabrina |
Published in: |
Handbuch Mergers & Acquisitions Management. - Wiesbaden : Gabler, ISBN 978-3-409-14317-2. - 2006, p. 1113-1132
|
Subject: | Markenführung | Brand management | Fusion | Merger | Übernahme | Takeover | Theorie | Theory |
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