Innengerichtetes Markenmanagement : Ansätze zur Schaffung und Erhaltung von Brand Commitment in markenorientierten Unternehmen
Christoph Burmann; Sabrina Zeplin
| Year of publication: |
2006
|
|---|---|
| Authors: | Burmann, Christoph ; Zeplin, Sabrina |
| Publisher: |
Münster : LIT-Verl. |
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Corporate Identity | Markenpolitik | Commitment <Management> |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XII, 108 S. Ill., graph. Darst. 21 cm |
|---|---|
| Series: | Markenmanagement. - Hamburg : Lit, ZDB-ID 2193501-4. - Vol. 2 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 91 - 108 |
| ISBN: | 978-3-8258-9280-7 ; 3-8258-9280-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003288111