Integrierte Kundenorientierung : Implementierung einer kundenorientierten Unternehmensführung
Manfred Bruhn. Unter Mitarb. von Astrid Frommeyer ...
| Year of publication: |
2002 ; 1. Aufl.
|
|---|---|
| Authors: | Bruhn, Manfred |
| Other Persons: | Frommeyer, Astrid (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Beziehungsmarketing | Relationship marketing | Management | Organisationsstruktur | Organizational structure | Betriebliches Informationssystem | Business intelligence system | Unternehmenskultur | Corporate culture | Theorie | Theory | Deutschland | Germany | Welt | World | Kundenorientierung |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [gbv.de] |
| Extent: | 282 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Gutachten ; Advisory report |
| Language: | German |
| Notes: | Literaturverz. S. 265 - 278 Pp. : ca. EUR 39.00 |
| ISBN: | 3-409-12004-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001691333