Internal branding : franchisor leadership as a critical determinant
Year of publication: |
2013
|
---|---|
Authors: | Merrilees, Bill ; Frazer, Lorelle |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 2, p. 158-164
|
Subject: | Interne Markenführung | Internal branding | Franchising | Führungsstil | Leadership style |
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