International marketing
Philip R. Cateora
| Year of publication: |
1993 ; 8. ed
|
|---|---|
| Authors: | Cateora, Philip R. |
| Publisher: |
Homewood, Ill. : Irwin |
| Subject: | Internationales Marketing | International marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIV, 776 S. : Ill., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 0-256-10513-8 ; 0-256-12874-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000865652