International marketing mix management : theoretical framework, contingency factors and empirical findings from world-markets
Tobias Richter
| Year of publication: |
2012
|
|---|---|
| Authors: | Richter, Tobias |
| Publisher: |
Berlin : Logos-Verl. |
| Subject: | Internationales Marketing | International marketing | Marketing-Mix |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XVIII, 214 S. graph. Darst. 210 mm x 145 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-8325-3098-3 ; 3-8325-3098-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009533681