Internationalization of services : the global impact of US franchise restaurants
Mahmood A. Khan
| Year of publication: |
2008
|
|---|---|
| Authors: | Khan, Mahmood A. |
| Published in: |
Global cases on hospitality industry. - New York [u.a.] : The Haworth Hospitality and Tourism Press, ISBN 978-0-7890-3415-1. - 2008, p. 265-295
|
| Subject: | Dienstleistungsmarketing | Services marketing | Internationaler Markteintritt | International market entry | Franchising | Gastronomie | Restaurant industry | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003762002