Interne Markenstärke von B-to-B-Unternehmen : Konzeption, Determinanten, Erfolgsauswirkungen
Marco Schmidt
| Year of publication: |
2009 ; 1. Aufl.
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|---|---|
| Authors: | Schmidt, Marco |
| Publisher: |
Frankfurt am Main : Lang |
| Subject: | Interne Markenführung | Internal branding | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Erfolgsfaktor | Success factor | Business-to-Business-Marketing | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 289 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | Marktorientierte Unternehmensführung. - Frankfurt, M. : Lang, ISSN 0178-8183, ZDB-ID 1126490-1. - Vol. 30 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Siegen, Univ., Diss., 2009 |
| ISBN: | 978-3-631-59268-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003831307