Internet vs mobile services : comparisons of gender and ethnicity
Year of publication: |
2010
|
---|---|
Authors: | Lee, Hyun-hwa ; Lee, Seung-eun |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 4.2010, 4, p. 346-375
|
Subject: | USA (Nordoststaaten) | USA (Northeast States) | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Ethnische Gruppe | Ethnic group | Geschlecht | Gender |
-
Scott Morton, Fiona, (2001)
-
College students' online purchase attitudes and intentions : gender, product type, and risk
McKay-Nesbitt, Jane, (2018)
-
Is background music effective on retail websites?
Wang, Liz, (2017)
- More ...
-
Internet vs mobile services : comparisons of gender and ethnicity
Lee, Hyun-hwa, (2010)
-
Mull, Ian, (2015)
-
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben, (2015)
- More ...