Introduction to the special issue on leveraged marketing communications
Year of publication: |
2020
|
---|---|
Authors: | Yoon, Sukki ; Choi, Yung Kyun |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 4, p. 445-447
|
Subject: | Marketing | Marketingmanagement | Marketing management | USA | United States |
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