Investigating knowledge dissemination and social media use in the farming network to build trust in smart farming technology adoption
Year of publication: |
2023
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Authors: | Dilleen, Grainne ; Claffey, Ethel ; Foley, Anthony ; Doolin, Kevin |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 8, p. 1754-1765
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Subject: | Knowledge dissemination | Smart farming technology | Social media | Technology adoption | Trust | Social Web | Social web | Agrartechnik | Agricultural technology | Innovationsdiffusion | Innovation diffusion | Vertrauen | Confidence | Wissenstransfer | Knowledge transfer | Wissensmanagement | Knowledge management | Informationsverbreitung | Information dissemination |
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