Is mianzi the only face of Chinese consumers of wine? : a typology of Chinese consumers of imported wine
Josselin Masson, Carlos Raúl Sánchez Sánchez, Franck Celhay
| Year of publication: |
2017
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|---|---|
| Authors: | Masson, Josselin ; Sánchez Sánchez, Carlos Raúl ; Celhay, Franck |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 59.2017, 5, p. 625-654
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| Subject: | Konsumentenverhalten | Consumer behaviour | Wein | Wine | China | Weinbau | Wine industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/IJMR-2017-044 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011833811