Key account management orientation and its implications : a conceptual and empirical examination
Spiros Gounaris; Nektarios Tzempelikos
| Year of publication: |
2013
|
|---|---|
| Authors: | Gounaris, Spiros ; Tzempelikos, Nektarios |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 20.2013, 1, p. 33-50
|
| Subject: | Key-Account-Management | Key account management | Griechenland | Greece |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009738734