Kultur-Marketing : das Marketingkonzept für Kulturbetriebe
von Armin Klein
| Year of publication: |
2001 ; Orig.-Ausg.
|
|---|---|
| Authors: | Klein, Armin |
| Publisher: |
München : Dt. Taschenbuch-Verl. |
| Subject: | Kulturelle Einrichtung | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 536 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-423-50848-5 ; 3-406-47746-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004693633