Kundenkapitalbezogene Bewertung von Web 2.0-Portalen
Harald Eichsteller
| Year of publication: |
2007
|
|---|---|
| Authors: | Eichsteller, Harald |
| Published in: |
Leitfaden Online-Marketing ; [Bd. 1]. - Waghäusel : Marketing-Börse, ISBN 3-00-020904-2. - 2007, p. 585-592
|
| Subject: | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003552001