Kundenzufriedenheit : Analyse, Messbarkeit und Zertifizierung
von Kurt Scharnbacher und Guido Kiefer
| Year of publication: |
1996
|
|---|---|
| Authors: | Scharnbacher, Kurt |
| Other Persons: | Kiefer, Guido (contributor) |
| Publisher: |
München : Oldenbourg |
| Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Qualitätsmanagement | Quality management | Theorie | Theory | Verbraucherzufriedenheit | Messung |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | X,117 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 113 - 117 Gb. DM 39,80 |
| ISBN: | 3-486-23883-3 |
| Classification: | Marketing ; Dienstleistungen: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014007281