Kundenzufriedenheit im Electronic Commerce
von Alexander Magerhans
| Year of publication: |
2000
|
|---|---|
| Authors: | Magerhans, Alexander |
| Publisher: |
Göttingen : Univ., Inst. für Marketing und Handel |
| Subject: | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research | Theorie | Theory | Verbraucherzufriedenheit |
| Extent: | 20 Bl |
|---|---|
| Series: | Beiträge zur Marketingwissenschaft : Arbeitspapiere. - Göttingen : Inst. f. Marketing u. Handel Georg-August-Univ., ZDB-ID 2246383-5. - Vol. 34 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. Bl. 16 - 19 |
| ISBN: | 3-934914-34-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001516870