Limited influence of loyalty program membership on relational outcomes
Year of publication: |
2009
|
---|---|
Authors: | Lacey, Russell |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 26.2009, 6, p. 392-402
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Relationship marketing | Loyalty schemes | Customer loyalty |
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