Long-term impact of marketing : a compendium
Dominique M. Hanssens
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Hanssens, Dominique M. |
| Publisher: |
New Jersey : World Scientific |
| Subject: | Marketing | Marktforschung | Market research | Branchenentwicklung | Sector development | Langzeitverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxii, 633 Seiten Illustrationen 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook |
| Language: | English |
| ISBN: | 978-981-322-979-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011955221