Loyalty based investment
Pei-Hsuan Lee; Ching-Wen Wang
| Year of publication: |
2010
|
|---|---|
| Authors: | Lee, Pei-hsuan ; Wang, Ching-wen |
| Published in: |
Review of Pacific Basin financial markets and policies. - Hackensack, NJ [u.a.] : World Scientific, ISSN 0219-0915, ZDB-ID 1465471-4. - Vol. 13.2010, 2, p. 309-332
|
| Subject: | Beziehungsmarketing | Relationship marketing | Anlageverhalten | Behavioural finance | Markenimage | Brand image | Profisport | Professional sports | Ballsport | Ball game | Taiwan | 2006 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008857125