Luxury branding
Jean-Noël Kapferer
| Year of publication: |
2015
|
|---|---|
| Authors: | Kapferer, Jean-Noël |
| Published in: |
The brand challenge : adapting branding to sectorial imperatives. - London [u.a.] : Kogan Page, ISBN 0-7494-7015-1. - 2015, p. 97-118
|
| Subject: | Marketing | Markenführung | Brand management | Luxusgüter | Luxury goods |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010431238