Luxury buying behaviour and the role of culture : an Indian context
Year of publication: |
2013
|
---|---|
Authors: | Dave, Kartik ; Dhamija, Garima |
Published in: |
Luxury marketing : a challenge for theory and practice. - Wiesbaden : Springer Gabler, ISBN 3-8349-4398-3. - 2013, p. 157-168
|
Subject: | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Indien | India |
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